‘Abki baar Trump sarkar’ : Howdy’s Trump card
Film actor Raj Kapoor is considered by many to be the biggest showman of the film industry. Now Prime Minister Narendra Modi is being hailed as the greatest showman of Indian politics. The Howdy Modi show in USA with the slogan ‘Shared Dreams, Bright Futures’ organised by the Texas India Forum, was definitely spectacular. No doubt, it has augmented the image, aura, and impact of Modi across the world not only among Indians but among US citizens also. Why is Modi emphasising on foreign relations so much? His critics say he has been building up ‘Brand Modi’ abroad. The Prime Minister is clear that with the support of the three million Indian diaspora, he can market himself much better. Strengthening these relations is a big component of his foreign policy. Modi obviously feels that the power of the diaspora should be harnessed for the growth of India and his own image.
gfiles is the country’s first independent magazine written, designed and produced for India’s civil services—the vast and formidable network of bureaucracies and public sector organisations that provide continuity and stability to this nation’s governance.
Every month this niche market product reaches 76,800 individuals with a universe of more than 3,50,000 readers.
Its exclusive audience consists of the men and women who lead the Indian Administrative Service (IAS), the Indian Foreign Service (IFS), the Indian Police Service (IPS), the Indian Revenue Service (IRS), Class I Union Services, as well as a host of Allied Services.
gfiles magazine edited by India’s senior most journalists who have made an intensive study of the reading preferences of decision makers and implementers in government services.
The magazine—with substantial contributions from serving and retired officers—is uniquely designed to engage the bureaucrat’s attention in the entire content.
It has therefore been divided into sections according to the specific reading needs of this target audience. While these readers flip through newspapers and general magazines, they read gfiles from page to page.
This is because gfiles magazine provides not only exclusive news unavailable anywhere else in the media or the Internet, but also focuses exclusively on the future, anticipating events and developments.
It contains detailed, extensive, and accurate reports about transfers and postings.
It features interviews, case studies, snippets, retirement profiles, financial planning advice, political changes, as well as birthdays and alumni tracking.
gfiles magazine cuts through rumour mills and hearsay and helps India’s civil servants reach out to one another, share and become acquainted with their issues, practical problems, everyday challenges and the intricacies of their working environment.