ARVIND KEJRIWAL : The Emperor’s New Clothes
They were the ‘Great Upcoming Seven’. People perceived them to epitomise a sea change in good governance, anticorruption and an administration that worked only for the welfare of the citizens. They promised true and clean democracy if they were voted to power. The people believed them. They enthusiastically gave them power, not once, but twice. But the unravelling of the seven-some began even before they grabbed Delhi in 2013 and 2015. In fact, now they are only two, actually one-and-a-half, left. The other five went their own ways–one successfully to a Governorship, one back to basics, one unsuccessfully floated a new party, one back to social work, and the last one continued with his lucrative practice.
gfiles is the country’s first independent magazine written, designed and produced for India’s civil services—the vast and formidable network of bureaucracies and public sector organisations that provide continuity and stability to this nation’s governance.
Every month this niche market product reaches 76,800 individuals with a universe of more than 3,50,000 readers.
Its exclusive audience consists of the men and women who lead the Indian Administrative Service (IAS), the Indian Foreign Service (IFS), the Indian Police Service (IPS), the Indian Revenue Service (IRS), Class I Union Services, as well as a host of Allied Services.
gfiles magazine edited by India’s senior most journalists who have made an intensive study of the reading preferences of decision makers and implementers in government services.
The magazine—with substantial contributions from serving and retired officers—is uniquely designed to engage the bureaucrat’s attention in the entire content.
It has therefore been divided into sections according to the specific reading needs of this target audience. While these readers flip through newspapers and general magazines, they read gfiles from page to page.
This is because gfiles magazine provides not only exclusive news unavailable anywhere else in the media or the Internet, but also focuses exclusively on the future, anticipating events and developments.
It contains detailed, extensive, and accurate reports about transfers and postings.
It features interviews, case studies, snippets, retirement profiles, financial planning advice, political changes, as well as birthdays and alumni tracking.
gfiles magazine cuts through rumour mills and hearsay and helps India’s civil servants reach out to one another, share and become acquainted with their issues, practical problems, everyday challenges and the intricacies of their working environment.