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THE North-East has been won by the Bharatiya Janata Party (BJP), coming after a spectacular victory in Uttar Pradesh, and a tough, but eye-opening one, in native Gujarat, which made its impact felt on Budget 2018. But, at present, the BJP and its several allies have saturated their presence in North India, in States such as Punjab, Haryana, Rajasthan, Himachal Pradesh, Uttar Pradesh, Madhya Pradesh and Chhattisgarh. They can only lose seats in these States in 2019, rather than increase the combined tally of 2014. Hence, the initial Look North policy shifted to Look East, and now has to change to Look South. To make up for the possible shortfall in its northern bastion, the BJP and its allies have to make up with wins in the south. This is why Tamil Nadu will prove to be crucial in 2019.

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gfiles is the country’s first independent magazine written, designed and produced for India’s civil services—the vast and formidable network of bureaucracies and public sector organisations that provide continuity and stability to this nation’s governance.

Every month this niche market product reaches 76,800 individuals with a universe of more than 3,50,000 readers.

Its exclusive audience consists of the men and women who lead the Indian Administrative Service (IAS), the Indian Foreign Service (IFS), the Indian Police Service (IPS), the Indian Revenue Service (IRS), Class I Union Services, as well as a host of Allied Services.

gfiles magazine edited by India’s senior most journalists who have made an intensive study of the reading preferences of decision makers and implementers in government services.

The magazine—with substantial contributions from serving and retired officers—is uniquely designed to engage the bureaucrat’s attention in the entire content.

It has therefore been divided into sections according to the specific reading needs of this target audience. While these readers flip through newspapers and general magazines, they read gfiles from page to page.

This is because gfiles magazine provides not only exclusive news unavailable anywhere else in the media or the Internet, but also focuses exclusively on the future, anticipating events and developments.

It contains detailed, extensive, and accurate reports about transfers and postings.

It features interviews, case studies, snippets, retirement profiles, financial planning advice, political changes, as well as birthdays and alumni tracking.

gfiles magazine cuts through rumour mills and hearsay and helps India’s civil servants reach out to one another, share and become acquainted with their issues, practical problems, everyday challenges and the intricacies of their working environment.

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