Mission Karmayogi : Theory vs. Praxis
COVID-19 has devastated us socially, mentally, physically,and economically. It has also exposed the instability and inefficacy of the governance system. In ‘God’s Own Country’, the policy makers revealed that they lacked the wherewithal to protect their citizens during an extreme and unforeseen calamity. The reverse exodus of millions of poor migrants—from cities to villages—led to the bitter realisation that the country is vertically divided between the haves and have-nots. Almost 30 per cent of the population was on the highways, and walked hundreds of kilometres to reach their homes. A few died on the way; we have no idea how many got infected by Covid-19 and other viruses. A few experts, like renowned epidemiologist Jayapraksh Muliyil, contend that half of India’s 1.37 billion people will finally contract the disease.
gfiles is the country’s first independent magazine written, designed and produced for India’s civil services—the vast and formidable network of bureaucracies and public sector organisations that provide continuity and stability to this nation’s governance.
Every month this niche market product reaches 76,800 individuals with a universe of more than 3,50,000 readers.
Its exclusive audience consists of the men and women who lead the Indian Administrative Service (IAS), the Indian Foreign Service (IFS), the Indian Police Service (IPS), the Indian Revenue Service (IRS), Class I Union Services, as well as a host of Allied Services.
gfiles magazine edited by India’s senior most journalists who have made an intensive study of the reading preferences of decision makers and implementers in government services.
The magazine—with substantial contributions from serving and retired officers—is uniquely designed to engage the bureaucrat’s attention in the entire content.
It has therefore been divided into sections according to the specific reading needs of this target audience. While these readers flip through newspapers and general magazines, they read gfiles from page to page.
This is because gfiles magazine provides not only exclusive news unavailable anywhere else in the media or the Internet, but also focuses exclusively on the future, anticipating events and developments.
It contains detailed, extensive, and accurate reports about transfers and postings.
It features interviews, case studies, snippets, retirement profiles, financial planning advice, political changes, as well as birthdays and alumni tracking.
gfiles magazine cuts through rumour mills and hearsay and helps India’s civil servants reach out to one another, share and become acquainted with their issues, practical problems, everyday challenges and the intricacies of their working environment.