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December 2018

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WHO will win the 2019 Parliamentary elections? The BJP or Congress? Will either of them get an absolute majority or will there be a fractured mandate? The country’s voters may well decide the fate of a new India, even as they desire for roti, kapda, makaan and rozgar. But the two mainstream parties need to find ways to fulfil these demands. At present, the Congress, with assembly victories in Madhya Pradesh, Chhattisgarh and Rajasthan, is in a jubilant mood. But it has to realise that it benefitted more from the anti-incumbency factor, the anger of the people who felt that they had to simply vote out the BJP. Yet, the results in MP and Rajasthan weren’t as decisive as they were predicted to be. Prime Minister Narendra Modi needs to brainstorm what went so wrong in just 54 months. Was it because of the hollow electoral promises? Was it because of a protest against increasing communalisation? Why did his charisma not work with the people this time?

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gfiles is the country’s first independent magazine written, designed and produced for India’s civil services—the vast and formidable network of bureaucracies and public sector organisations that provide continuity and stability to this nation’s governance.

Every month this niche market product reaches 76,800 individuals with a universe of more than 3,50,000 readers.

Its exclusive audience consists of the men and women who lead the Indian Administrative Service (IAS), the Indian Foreign Service (IFS), the Indian Police Service (IPS), the Indian Revenue Service (IRS), Class I Union Services, as well as a host of Allied Services.

gfiles magazine edited by India’s senior most journalists who have made an intensive study of the reading preferences of decision makers and implementers in government services.

The magazine—with substantial contributions from serving and retired officers—is uniquely designed to engage the bureaucrat’s attention in the entire content.

It has therefore been divided into sections according to the specific reading needs of this target audience. While these readers flip through newspapers and general magazines, they read gfiles from page to page.

This is because gfiles magazine provides not only exclusive news unavailable anywhere else in the media or the Internet, but also focuses exclusively on the future, anticipating events and developments.

It contains detailed, extensive, and accurate reports about transfers and postings.

It features interviews, case studies, snippets, retirement profiles, financial planning advice, political changes, as well as birthdays and alumni tracking.

gfiles magazine cuts through rumour mills and hearsay and helps India’s civil servants reach out to one another, share and become acquainted with their issues, practical problems, everyday challenges and the intricacies of their working environment.

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