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Gadkari, the ‘smart’ minister

Using the media to send messages

nitin-gadkari-using-the-media-to-send-messagesNITIN Gadkari not only has a grip on goings on in the BJP, but also within the Ministry of Road Transport and Highways. As he is a businessman turned politician, he has tremendous business acumen. Also, he has very good relations with the media. He knows what to leak in the media, and see the reactions. This helps him not only to gauge people’s perception about various things but also to send message to the right areas. An example of this was when he announced about the ropeway transport system between ‘Dhaula Kuan and Manesar’ in Gurugram, Haryana. The media wanted to know about the details and Gadkari directed them to his PS Vaibhav Dange. The reporters rushed directly to Dange, who was totally unaware of any such plan. Dange contacted the officials of the National Highway Authority to bring relevant files. The official were also bewildered and responded that no such file was being prepared yet and that there is no such plan with the NHAI. Media got flustered, but Gadkari was able to send his message to the right place.

VOL. 10, ISSUE 8 | NOV, 2016

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