HOW to make inroads into Prime Minister Narendra Modi’s office is the biggest challenge for business houses that have never been BJP supporters or sympathisers. With the change of government, it is imperative for most business houses to keep track of matters and make friends within the government and the party. There are ways to do this if a business house has resources at its disposal. The most influential business houses have come up with a new formula. They have pinpointed some prominent young faces in the party, who are influential but do not have a say in government. The business houses are organising lecture series abroad and planning to send these young leaders to different countries. The invites and air tickets are planned in such a fashion that it appears a serious and genuine affair. Another channel is through NGOs that always sympathised with the BJP. Some of the business houses are in touch with them and are likely to fund their social activities, intended to promote and propagate the culture and ethos of the RSS and BJP. The impact and spread of these events might ensure that these business houses find an entry into the power circle.
VOL. 8, ISSUE 8 | November 2014