Bric a Brac

Bric a Brac : BJP’s mega media exercise

captive audience

BJPs-mega-media-exerciseIt was indeed a mega media PR exercise, the biggest ever conducted by the BJP. The context was Prime Minister Modi’s completion of three years in office on May 26, 2017. It is needless to say, that the BJP is at a peak, having captured majority of the States besides ruling at Centre with total command. It was cause for celebration. The BJP conducted a two-day-May 27 and 28-media show highlighting the achievements made by the Modi regime during the last three years. The venue was the government-owned Ashok Hotel in the Capital, with BJP Chief Amit Shah calling the shots and holding informal consultations and interactions with the who’s who in media. The lunch on Saturday was for the electronic media followed by dinner with social media and website bosses. This was followed by a Sunday lunch for print media-English and Hindi. The dinner that day was for regional media bosses and chief of bureaus. Each event included an hour-and-a-half powerpoint presentation by party spokespersons and Union Ministers on a huge 25-metre-long digital board.gfiles end logo


VOL. 11 | ISSUE 3| JUNE 2017

Click to comment

You must be logged in to post a comment Login

Leave a Reply

To Top
Latest Articles
close slider

Lastest Articles

   
From the Editor:Anil Tyagi
   
Eyes Wide Shut :A Kafkaesque trial in our times
   
Corruption :From Raj to Rafale 5 – The Mundhra case
   
Cover Story:Farmer Crisis Waiting to explode
   
Cover Story:Crisis in Indian Agriculture: Can it be Overcome?
   
Cover Story: Promoting Cooperative Farm Start-Ups
   
Governance:‘Development’ sans equity is a scam
   
Governance:Keeping NGOs in check
   
Governance:Responding to taxpayer’s woes
   
State Scan:Dawn of Chhindwara model
   
Bric a Brac:Searching for a president
   
Bric a Brac:Deciding Rajasthan
   
Bric a Brac :Journos rush in…
   
Bric a Brac:A circus of sorts
   
By the way :Big brother is watching
   
By the way :IAS vs IPS in UP
   
By the way:Change of fortunes
   
By the way:Slip between the cup and the lip